Communications Workgroup

The mission of our Communications Workgroup is to provide insight, planning, development, and training programs to derive maximum business value from every client communications resource, including image, team, and marketing and messaging operations. Optimus provides a superior breadth of multi-faceted and multi-technology expertise, paired with professional service excellence, to fashion solutions and strategies that support our client's specific business goals. What's your missing Communications piece?

Our Communications Workgroup specializes in the following practice areas:

        º New Message Development
        º Enhanced Customer Communications
        º Branding & Image Development
        º Sales Coaching & Training
        º Speech, Script, & Presentation Training
        º PR Communications Development

New Message Development. Optimus works with clients to develop new and cutting edge marketing, advertising, and outreach methods designed to capture your best message, your target audience's attention, and result in interest and education about you, your company, and your products and services.

Enhanced Customer Communications. Whether you call your customer communication strategy Relationship Marketing, One-to-One (1:1) Marketing, Database Marketing, Loyalty Marketing, Customer Service or CRM, there is one key to maximizing the ROI of your marketing dollars: Relevant Integration. Optimus works with clients to create relevant, personalized, and targeted messages, and develops ways to seamlessly deliver them. Response rates will increase dramatically and sales and marketing goals will be rapidly achieved.

Branding & Image Development. Successful branding is not about boardroom applause, but uncovering unique customer insights, capturing loyalty, and broadening appeal. Optimus helps clients build new brands, extend existing brands and sub-brands, private label, develop generic and premium brand strategies, brand positioning, channel, and effective advertising strategies.

Sales Coaching & Training. Optimus excels at connecting with, educating and motivating sales teams. Our team aligns your sales challenges with knowledgeable communicators who help salespeople move to the next level of skill and productivity, realizing increased effectiveness, professionalism and confidence, helping to build an even more dynamic sales force that best communicates your solutions and effectively.

Speech, Script, & Presentation Training. Whether in presentations, sales scripts, or speeches, your team needs to be as effective as possible when sharing your company with your prospects. Our programs are designed to reduce prep. time, increase rapport and persuasiveness, organize your ideas and information for maximum impact, select appropriate details and data, outline and plan the presentation, design and use visuals effectively, use a dynamic, confident, and professional delivery style, and respond authoritatively and knowledgeably to questions.

PR Communications Development. Whether to internal or external audiences, Optimus helps clients identify the correct messages, and hones them for clarity, succinctness, and power. We also supply top-grade graphic design expertise where needed to package the messages. Through newsletters, presentations, brochures, annual reports, whitepapers, press releases, and other tools, Optimus supplies the planning, writing, and design acumen needed for the greatest impact.

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