Innovation Workgroup

The mission of our Innovation Workgroup is to enable your organization to create truly innovative solutions to business challenges. We apply leading-edge, customer-focused research methods; proven techniques to stimulate creativity; and rapid, low-cost development principles to your business needs. We specialize in new product and service development, sales and marketing, staff development, and business process improvement. What's your missing Innovation piece?

Our Innovation Workgroup specializes in the following practice areas:

        º  New Product Development
        º  Business Process Improvement
        º  Maximizing Staff Creativity
        º  Customer-Centered Sales and Marketing

New Product Development. We improve the success rate of new product development efforts through a three-step process. First, we go beyond traditional research methods to discover deep, unvoiced needs. Next, we create an environment where your team can come up with breakthrough solutions to meet those needs. Finally, we reduce wasted development costs by up to 90%, cut time to market, and virtually assure market acceptance with rapid, iterative prototyping.

Business Process Improvement. We help you discover breakthrough improvements in business processes by enlisting your employees - the people who are closest to those processes - and providing them with sophisticated tools for analysis and problem solving.

Maximizing Staff Creativity. We help your team to improve every area of your business in two ways. First, we identify and remove barriers to creativity. Then, we help you design programs, policies and organizational structures that encourage every employee to contribute his or her best ideas.

Customer-Centered Sales and Marketing. We improve the success rate of your sales and marketing effort by showing you how it looks from your customers' point of view. We begin with research that goes beyond traditional methods to discover your customers' true perspective. Then, based on our findings, we create sales training programs, product positioning statements, marketing collateral materials and advertising campaigns to increase your close rate and profitability.

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