Leads Solutions Workgroup

The mission of the Leads Solutions Workgroup is to leverage business to business sales lead generation strategies with the power of technology to create for clients a demand generation engine that ensures continued success. Our programs are designed to help efficiently locate decision makers, determine the ideal prospect targets, gain needed information, open doors, qualify leads, rate prospects, capture a client's best message, funnel ranked and rated leads to sales teams, set sales appointment, support contact management, develop processes for lead qualification and lead nurturing, test various approaches, obtain referrals, maximize existing client databases, and analyze all client efforts to measure ongoing effectiveness and optimize ROI. What's your missing Leads piece?

Our Leads Solutions Workgroup specializes in the following practice areas:

 º  Multi-Channel Leads Systems
 º  Leads Strategies
 º  Leads Planning & Testing
 º  Sales & Marketing Development

Multi-Channel Leads Systems. Our Leads Systems are designed to take your best message and deliver it to targeted prospects in a comprehensive multi-channel outreach that includes acquisition emails, data append, co-registration, banners, direct response, viral marketing, voicemail and live transfer marketing, and SEO & SEM campaigns. We set up channels, test them, and provide performance reports and recommendations on where to best spend marketing resources. This approach is designed to maximize ROI while providing an effective, measurable, and scalable leads system.

Leads Strategies. Our Leads Strategies Workgroup takes your goal of increased sales and applies strategy, structure, planning, and analysis. We work with clients to develop a multi-channel marketing approach designed to leverage many proven methods. We develop prospect profiles, ROI-based marketing budgets, needs and resource analyses, implementation timeframes, and sales processes. We also help to develop secondary solutions like pre-qualified sales lead generation, outbound follow-up marketing, appointment setting, voicemail marketing, and customer satisfaction & retention programs.

Leads Planning & Testing. So many marketing dollars are wasted. Planning and testing are the keys to real marketing success and your best chance at maximizing ROI. Optimus works with clients to develop well-planned and customized multi-channel test marketing programs using time-tested and cutting edge methodologies. Through comprehensive reporting and analysis, we'll provide you we detailed recommendations as to how to best spend your marketing budget.

Sales & Marketing Development. What good are leads without the sales and marketing support to back them up? Optimus works with clients to make sure that every lead is maximized. We help clients boost their sales and marketing efforts with new message development, branding and image updates, creative and graphic design, web presence optimization, design and refinement of the sales process and script, creation of presentation, proposal, and email templates, leveraging automation, follow-up and retention techniques, and informational materials development.

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