Marketing & Sales Workgroup

The mission of our Sales & Marketing Workgroup is to boost the effectiveness of our client's sales and marketing efforts through a proven suite of customized, closed loop, and integrated sales and marketing solutions designed to produce timely, high-quality, measurable, and scalable sales results that deliver a superior ROI. Through the development of cost effective multi-channel marketing systems, improved sales processes, shortened the sales cycles, enhanced customer loyalty, and outsourced sales and training solutions, we help companies to identify, convert, and develop strong and lasting business relationships that are necessary for long term B2B and B2C success. What's your missing Sales & Marketing piece?

Our Sales & Marketing Workgroup specializes in the following practice areas:

        º  Multi-Channel Marketing Systems
        º  Sales Process Design
        º  Marketing & Customer Research
        º  Sales Training & Scripting
        º  Outsourced Sales & Marketing
        º  CRM

Multi-Channel Marketing Systems. Our multi-channel marketing campaigns are designed to take your best message and deliver it to targeted prospects in a comprehensive outreach approach including acquisition emails, data append, co-registration, banners, direct response, viral marketing, voicemail and live transfer marketing, and SEO & SEM campaigns. We set up these channels, test them for you, and provide you with reporting on performance, efficiency, and recommendations on where to best spend your marketing budget. This approach is designed to maximize your ROI while providing you with an effective, measurable, and scalable marketing system.

Sales Process Design. Through sales process design, Optimus examines, evaluates, and helps you re-craft your sales process into a more efficient and more successful approach. This includes listening, questioning, closing, rebuttal, connecting, and empathizing training and techniques. Next we look at the sales process itself, and the objective, process, and materials your sales people use to reach their targets, including qualifying, researching needs, creating the value proposition, and presenting a solution for consideration.

Marketing & Customer Research. Optimus specializes in leading relevant and conclusive research designed to identify, confirm, and assess key market opportunities, validate positioning, identify new markets, marketing channels, and target customers. In addition, we perform competitive analysis, customer satisfaction research, and complimentary business line and alliance identification. Whether you need to identify a new market, determine and confirm if it truly exists, identify the competitors, barriers to entry, or if you just need additional resources to research a specific marketplace for you, Optimus can help.

Sales Training & Scripting. Optimus offers unique sales training and sales management solutions to help sales teams develop and maintain a client base for their products and services. Optimus works with clients to foster open sales environments where best practices are shared among the sales staff and at all customer touch points. We provide well scripted messages, coaching, and training for all types and levels of prospect interaction that effectively convey the essence of your best approach for acquisition, retention, and long-term customer loyalty.

Outsourced Sales & Marketing. Outsourcing sales and marketing is one of the fastest ways to scale your business efforts. Optimus has proven solutions that allow clients to outsource some or all of their sales and marketing efforts, migrating high fixed overhead to create variable expense models that are tied more closely to your overall bottom line success, and get the results you need quickly. With Optimus, we'll take the time to help you develop an effective outsourced sales and marketing strategy that fits your goals, budget and timeline.

CRM. Capitalizing on flexible and customizable platforms and measures, and Using survey, transactional, and relationship data and solutions, Optimus can help you make the most of every contact, prospect, existing client, and past client, providing real time feed back on the specific customer experience.

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