Strategy Workgroup

Whether for a start-up business, a business looking to develop or launch a breakthrough new product or service, a business exploring new markets, or developing growth or transition strategies, the mission of the Strategy Workgroup is to work with clients to help define and plan for the path ahead. Working with Optimus, clients will find thoughtful, integrated, and comprehensive strategy solutions that will help clarify goals and plans, compel investment and confidence, understand customers and markets better, assess the viability and feasibility of projects, and collect important information for your organization's decision-makers. What's your missing Strategy piece?

Our Strategy Workgroup specializes in the following practice areas:

        º  Business Planning
        º  Leads Planning
        º  Market Analysis
        º  Project Feasibility & Validation
        º  Growth & Transition Strategies

Business Planning. Optimus develops business plans for start-ups, new product launches, and for growth and transition efforts. Our planning includes target market identification and profiling, positioning strategy, market forecasting and planning, analysis of competitive markets, ROI metrics, in-house vs. outsourced resource analysis, market entry and product launch strategies, new market assessments, IT strategy, channel partner evaluation , selection, and relationship development, and service design.

Leads Planning. Optimus takes your goal of increased sales and applies strategy and planning. We work with clients to develop a multi-channel approach designed to leverage dozens of proven marketing methods. We develop prospect profiles, ROI-based budgets, needs analyses, implementation timeframes, and sales process designs. Optimus also develops secondary solutions like pre-qualified lead generation, follow-up marketing, appointment setting, voicemail marketing, and customer satisfaction and retention programs.

Market Analysis. Through new product market analysis, market identification, positioning and strategy, product research and testing, market projections and assessments, and market entry analysis, Optimus works with clients to identify new markets, discover what those markets really want, gain critical customer and industry intelligence, uncover untapped opportunities, evaluate competitive products and services, and conduct strategic analysis that allow clients to compete confidently and cost-effectively.

Project Feasibility & Validation. Optimus works with clients to assess and validate project feasibility. By understanding your goals, establishing project value metrics, creating competitive and resource matrices, conducting market analysis and forecasting, performing financial modeling, and by test driving your concept, Optimus works with clients to clarify strategic objectives and identify the metrics key to helping develop the confidence necessary to best position an organization for success.

Growth & Transition Strategies. In every organization, change will inevitably come. Optimus helps clients to be ready for it, helping to determine which markets to target with which products , define optimal strategic and channel partners, develop go-to-market plans, measure marketing effectiveness, explore new markets, guide partner selection, conduct market analysis, growth and strategic positioning, recommend consolidation strategies, conduct resource assessments, develop market penetration strategies and alternate channel profiling, evaluate alternate markets, and create brand loyalty and customer retention programs.

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